Cookies & Privacy Policy

Updated July, 2022

Data protection is of great importance for Elemental Coloring A/S (United Textile Group A/S). We want to be open and transparent with our processing of your personal data. We therefore have a policy that states how your personal information will be processed and protected. We are responsible for any personal data provided to and we only distribute personal information to our e-commerce partners if it is in connection with the service we provide to you.

Personal data controller is the official online shop for the Danish company, Elemental Coloring A/S (United Textile Group A/S). Elemental Coloring A/S (United Textile Group A/S) is data responsible for the personal information you provide to us, and is responsible for your personal information in accordance with applicable data protection legislation.

Elemental Coloring A /S (United Textile Group A/S)

Elemental Coloring

Neptunvej 6

7430 Ikast


CVR: 21 19 15 74

Tel .: +45 23 33 33 41


Collection of information

Elemental Coloring A/S (United Textile Group A/S) collects information about you when you actively fill in details on, make a purchase, participate in a competition, register for Elemental Coloring A/S. (United Textile Group A/S) newsletter and other activities related to Elemental Coloring A/S (United Textile Group A/S)'s e-commerce business. We collect and store name, email address, address and other information (including birthday) to provide our service and purchase to you. In addition, we collect and store your IP address and information about your traffic on the website. We use cookies and collect traffic information on the website.

Your personal information is collected in one or more of the following cases:

  • When you buy items online at
  • When you sign up for Elemental Coloring A/S (United Textile Group A/S) newsletter
  • When you create a customer account on

Even if you use your email address in more than one of the above cases, your information will only be collected and registered in one place. Your information can thus, for example, be reused when you shop with us, and you also avoid receiving Elemental Coloring A/S (United Textile Group A/S) marketing material several times.

By entering your information and signing up for our newsletter, you give Elemental Coloring A/S (United Textile Group A/S) consent to collect and process your personal information to send you our newsletter. Only Elemental Coloring A /S (United Textile Group A /S) receives and has access to your information. You can withdraw your consent at any time at

In order to offer you Klarna's payment methods, we may in the basket pass on your personal data in the form of contact and order information to Klarna, so that Klarna can assess whether you are qualified for their payment methods, and to tailor these payment methods to you. Your personal data transferred will be processed in accordance with Klarna's own privacy statement.


Use of information

The information is used only for the purpose they submitted, for example to complete a purchase on In addition, we use the information for statistics and to map trends to optimize the website's functionality.

Personal information is collected and used for the following purposes:

  • Execution of orders in our webshop
  • Sign up for our newsletter
  • User account management
  • Participation in competitions
  • Submission of other marketing materials, including invitations to events or assignment of value codes
  • Collection and evaluation of customer reviews
  • Overview of purchase history
  • Statistics and analyzes of traffic on
  • Other marketing initiatives

We would like to point out that the use of your personal information for the promotion of marketing material will only take place if you have previously given your express permission, unless the law allows us to contact you without your prior permission. records statistics about which areas of the site our users visit and users' favorite products. This data does not contain personal information. Using the collected data, knowledge about the users' use of is obtained. This information is used to improve We can not see where you are coming from or surfing the web when you leave We do not sell or pass on information about our users' use and navigation on our website, and we do not sell or pass on your purchase information to third party use.

Transfer to other data controllers

Your personal information will not be passed on to a third party without your permission. However, in certain circumstances and in accordance with the law, it may be necessary to pass on information to public authorities or the police. For example, information can be passed on to the police in case of suspected credit card fraud.

Transferred to other data processors

Information on delivery of goods is handed over to the shipping company used by Likewise, your personal information is left to affiliates who provide services on behalf of, for example in connection with the distribution of newsletters. Our partners only process personal data on behalf of and always in accordance with instructions.

Data storage

The data we collect from you are stored within the European Economic Area ("EEA"), but can also be transferred to and processed in a country outside the EEA. Any such transfer of your personal data will be carried out in accordance with applicable law. For transfers outside the EEA, Elemental Coloring A/S (United Textile Group A/S) will use standard contract clauses and Privacy Shield as security measures for countries without sufficient decision from the European Commission.

What are your rights?

You have the right to request information about the personal data we hold about you at any time, subject to certain statutory expectations. You also have the right to object to the collection of information and the further processing of your personal data. Furthermore, you have the right to correct, delete or block or personal information according to the rules. You also have the right to receive information about yourself that you have provided to us and to transfer this information to another data controller. You can contact Elemental Coloring A/S (United Textile Group A/S), who will provide you with your personal data via e-mail:

Deletion of personal information

We delete your personal information when we no longer need to process it for the fulfillment of one or more of the purposes stated in the "personal data" section. However, the information may be processed and stored in anonymous form. In addition, we do not store credit card information.

Withdrawal of consent

You can revoke any consent you may have given us at any time. We will then delete your information unless we can continue processing on another basis. We take data protection and data protection very seriously, which is why we have dedicated customer service staff who handle your requests in relation to your rights. Please contact us at e-mail address or telephone number. weekdays between opening hours.

Modification and deletion of personal information

If you wish to update, change or delete personal information that we have registered about you, or if you wish to access the personal information that is processed about you. If you have any questions about the above guidelines, please contact us at or +45 23 33 33 41 weekdays between 09.00-16: 30.

Right to complain

If you wish to complain about the processing of your personal data, please contact us by e-mail, telephone or letter as indicated above.

You can also contact the Danish Data Protection Agency:

The Data Inspectorate
Borgergade 28, 5
1300 Copenhagen K